SegmentHub - Use Cases
CRM/CDP Behavioral Data Enrichment
Customer: Company name confidential Overview: The company is a prominent e-commerce company, sought to improve the effectiveness of its marketing campaigns by leveraging real-time behavioral data to enrich customer relationship management (CRM) insights. To achieve this, the company integrated SegmentHub, a dynamic data management platform (DMP) that analyzes visitor behavior and segments them in real-time. Additionally, a synchronization pipeline was established to connect SegmentHub with Salesforce, enriching CRM data with behavioral insights which unified from web and mobile platforms.
Targeted App Install Campaigns
Customer: Overview: Sneaks Up, a leading sneaker and sportswear retailer in Turkey, aimed to increase its mobile app installations and enhance user engagement by delivering personalized app install banners to website visitors. To achieve this, Sneaks Up integrated SegmentHub, a comprehensive data management platform (DMP) that analyzes visitor interests and behaviors in real-time, enabling targeted banner placement based on user journeys and preferences. Scenario: Visitor Engagement: A visitor navigates to the Sneaks Up website, either through a desktop or mobile browser, to explore the latest sneaker models and sports products from renowned brands like Nike, Jordan, Adidas, and more.
Segmented Smart Banners
Customer: Overview: BeStyle, a prominent tabloid magazine covering lifestyle, beauty, fashion, weddings, and travel topics in Turkey, aimed to enhance its advertising revenue by delivering personalized banners to website visitors based on their interests and content consumption history. To achieve this, BeStyle integrated SegmentHub, a dynamic data management platform (DMP) that analyzes visitor interests in real-time and displays relevant banners tailored to their preferences. Scenario: Visitor Engagement: Visitors access the BeStyle website to read articles or view videos related to lifestyle, beauty, fashion, weddings, or travel topics.
Personalized Search Results
Customer: Overview: Instreet, a prominent sneaker and sportswear retail chain in Turkey, aimed to enhance its online shopping experience by implementing personalized product search based on visitor interests. To achieve this, Instreet integrated SegmentHub, a dynamic data management platform (DMP) that analyzes visitors’ interests in real-time and tailors search results accordingly. By leveraging SegmentHub’s capabilities, Instreet aimed to boost sales and customer satisfaction through personalized shopping experiences. Scenario: Visitor Engagement: A visitor navigates to Instreet’s online store to explore the latest sneaker models and sports products from renowned brands like Nike, Vans, Adidas, and more.