SegmentHub Modules & Features

SegmentHub offers a comprehensive suite of modules designed to enhance visitor tracking, segmentation, and personalized marketing efforts. Explore our powerful modules and features below:

1. DMP (Data Management Platform)

  • Comprehensive Tracking: Tracks 100% of visitor traffic, regardless of login status.
  • Real-time Segmentation: Segments devices in real-time based on activities.
  • Attribute Creation: Generates real-time attributes (e.g., gender, favorite color).
  • Data Storage: Stores visitor activities in Hadoop for querying and ML model execution.
  • Ad Integration: Integrated with the Ad Server for displaying segmented offers.
  • Compliance: GDPR and CCPA compliant; compatible with Mozilla ETP and Safari ITP.
  • Installation Options: Available in Public Cloud, Hybrid, or On-premise installations.

2. CDP (Customer Data Platform)

  • Activity Tracking: Tracks all member/customer activities and inherits past activities from the DMP.
  • Device Unification: Unifies all device activities of a member into a single profile.
  • Real-time Segmentation: Segments and creates attributes for members in real-time.
  • Audience Builder: Create audiences using profile segments, attributes, and filters.
  • Synchronization: Sync audiences with CRM, marketing APIs, and mail systems via webhooks.
  • Ad Integration: Integrated with the Ad Server for displaying segmented offers.
  • Versatility: Suitable for various sectors beyond e-commerce.
  • Installation Options: Available in Public Cloud, Hybrid, or On-premise installations.

3. Ad Server

  • First-party Data Ad Server: Displays segmented offers to visitors on web and mobile applications.
  • Ad Management: Supports ad slot-based multi-offer displays and multi-campaign management.
  • Analytics Integration: Fires events to analytics platforms to measure ad performance.
  • Media Integration: Integrated with the Media Server module.
  • Installation Options: Available in Public Cloud, Hybrid, or On-premise installations.

4. Media Server

  • Media Management: Allows management of media (banners) on the Panel, including upload, edit, and delete functions.
  • CDN Integration: Configurable integration with CDN systems.
  • Search Functionality: Provides search capabilities on media metadata.
  • Installation Options: Available in Public Cloud, Hybrid, or On-premise installations.

5. Raw Data Access

  • Hadoop Storage: Stores every visitor transaction or behavior in Hadoop.
  • Real-time Synchronization: Near real-time synchronization of Hadoop data.
  • Data Format: Raw data stored in JSON format, no need for schema definition.
  • Data Analysis: Provides Apache Spark and Pandas instances over Hadoop for data analysis and ML models.
  • API Integration: Allows new segments to be generated and visitors to be updated via API requests.

6. Panel

  • Unified Management: Manage all modules in a single environment with unlimited user creation.
  • Access Control: User role and module-based access level mechanism.
  • Activity Logging: Logs all user activities in the system.
  • Reports: Pre-defined reports to understand visitors and events over specific time ranges.
  • Multi-language Support: Available in English, Turkish, and Arabic; language settings can be changed by user.
  • Documentation: Integration steps provided for connecting new platforms and events to SegmentHub.

7. API

  • REST API: Query and update visitor/profile data via a robust REST API.
  • Third-party Access: Allows third-party partners to use the API for similar purposes.
  • Integration: Connects in-house ERP or CRM systems for customer data synchronization.
  • Access Control: Public and Private API access managed via the API Access Management section.
  • Custom Domain: API domain name can be customized to bypass ad blockers.
  • Installation Options: Available in Public Cloud, Hybrid, or On-premise installations.

8. SDKs

  • Platform Integration: SDKs for Web and Mobile Apps (iOS & Android) with native API access options.
  • Quick Integration: Web SDK can be integrated into any website within 2 days by our team.
  • Consultancy: Provides strategic and technical consultancy on events, parameters, data, and segmentation.

9. Webhooks

  • Webhook Builder: Integrate with almost any service endpoint without deep technical knowledge.
  • Automated Triggers: Webhooks triggered by events or profile/audience updates with filtering options.
  • Platform Integration: Pre-integrated with platforms such as Google Ads, Meta, Microsoft CRM, MailChimp, and Slack.

10. Third Party Partner Access

  • API Integration: Allows third-party partners to connect with our APIs to feed or query data for real-time segmentation benefits.
  • API Token Management: API Tokens for third-party access managed under the API Access Management section.
  • Central Data Sharing: Acts as a central data sharing hub between all partners for visitor data and real-time actions.

Need to Know More?

If you have any questions or need further information, please feel free to contact us:

Email: [email protected]
Phone: +90 850 888 56 32
Address: Nisbetiye mah. Gazi Gucnar sok. No:4/5, 34340 Besiktas/Istanbul, Turkiye

Enhance your visitor interactions and prepare for a cookieless world with SegmentHub.