DMP vs CDP: Which Do You Really Need?
Confused by the acronyms? We break down the technical differences between Data Management Platforms and Customer Data Platforms and why a hybrid approach is winning.
The real-time Customer Data Platform (CDP) and Data Management Platform (DMP) that turns anonymous traffic into loyal customers through instant segmentation.
Trusted by data-driven companies
Everything you need to collect, organize, and activate your customer data.
Unify anonymous and known user profiles. Track 100% of traffic and segment audiences in real-time based on behavior.
Explore CDPServe personalized ads and banners on your own platforms using first-party data. Bypass ad blockers with server-side delivery.
View Ad ServerDeveloper-first tools. Access raw data via Hadoop/Spark, or use our lightweight SDKs for Web, iOS, and Android.
Read DocsDon't wait for batch processing. Move users into segments the millisecond they perform an action.
Fully GDPR & CCPA compliant. On-premise installation options available for total data sovereignty.
Connect Web, Mobile, CRM, and Offline data to create a single, unified 360-degree customer profile.
Connect SegmentHub with your favorite tools. We support 50+ one-click integrations for data ingestion and activation.
Trends in personalization, data privacy, and growth marketing.
Confused by the acronyms? We break down the technical differences between Data Management Platforms and Customer Data Platforms and why a hybrid approach is winning.
Enhance targeted advertising by leveraging advanced audience segmentation and synchronization capabilities to combat signal loss and drive campaign efficiency.
With third-party cookies crumbling, first-party data strategies are no longer optional. Learn how to build a resilient data infrastructure that respects privacy while maximizing utility.
Everything you need to know about SegmentHub.
Typically, 97% or 98% of website visitors are anonymous. For most companies, only 2%-3% of visitors ends up sharing their email address or otherwise identify themselves.
Join 500+ companies using SegmentHub to drive growth through personalization. No credit card required.