SegmentHub - Advertisement
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Google Ads Data Manager - Custom Audience Sync
Customer: Company name confidential Overview: The company is a prominent e-commerce company, aimed to enhance its targeted advertising efforts by leveraging advanced audience segmentation and synchronization capabilities. By integrating SegmentHub with Google Ads Data Manager, the company sought to achieve higher customer match rates and improve the efficiency of its marketing campaigns. Scenario: The e-commerce company decided to integrate SegmentHub’s advanced visitor tracking and segmentation platform with Google Ads Data Manager.
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CRM/CDP Behavioral Data Enrichment
Customer: Company name confidential Overview: The company is a prominent e-commerce company, sought to improve the effectiveness of its marketing campaigns by leveraging real-time behavioral data to enrich customer relationship management (CRM) insights. To achieve this, the company integrated SegmentHub, a dynamic data management platform (DMP) that analyzes visitor behavior and segments them in real-time. Additionally, a synchronization pipeline was established to connect SegmentHub with Salesforce, enriching CRM data with behavioral insights which unified from web and mobile platforms.
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Segmented Smart Banners
Customer: Overview: BeStyle, a prominent tabloid magazine covering lifestyle, beauty, fashion, weddings, and travel topics in Turkiye, aimed to enhance its advertising revenue by delivering personalized banners to website visitors based on their interests and content consumption history. To achieve this, BeStyle integrated SegmentHub, a dynamic data management platform (DMP) that analyzes visitor interests in real-time and displays relevant banners tailored to their preferences. Scenario: Visitor Engagement: Visitors access the BeStyle website to read articles or view videos related to lifestyle, beauty, fashion, weddings, or travel topics.