Customer: Overview: Sneaks Up, a leading sneaker and sportswear retailer in Turkiye, aimed to increase its mobile app installations and enhance user engagement by delivering personalized app install banners to website visitors. To achieve this, Sneaks Up integrated SegmentHub, a comprehensive data management platform (DMP) that analyzes visitor interests and behaviors in real-time, enabling targeted banner placement based on user journeys and preferences. Scenario: Visitor Engagement: A visitor navigates to the Sneaks Up website, either through a desktop or mobile browser, to explore the latest sneaker models and sports products from renowned brands like Nike, Jordan, Adidas, and more.
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