Customer: Overview: BeStyle, a prominent tabloid magazine covering lifestyle, beauty, fashion, weddings, and travel topics in Turkiye, aimed to enhance its advertising revenue by delivering personalized banners to website visitors based on their interests and content consumption history. To achieve this, BeStyle integrated SegmentHub, a dynamic data management platform (DMP) that analyzes visitor interests in real-time and displays relevant banners tailored to their preferences. Scenario: Visitor Engagement: Visitors access the BeStyle website to read articles or view videos related to lifestyle, beauty, fashion, weddings, or travel topics.
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