Customer: Company name confidential Overview: The company is a prominent e-commerce company, aimed to enhance its targeted advertising efforts by leveraging advanced audience segmentation and synchronization capabilities. By integrating SegmentHub with Google Ads Data Manager, the company sought to achieve higher customer match rates and improve the efficiency of its marketing campaigns. Scenario: The e-commerce company decided to integrate SegmentHub’s advanced visitor tracking and segmentation platform with Google Ads Data Manager.
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