Customer: Overview: Instreet, a prominent sneaker and sportswear retail chain in Turkiye, aimed to enhance its online shopping experience by implementing personalized product search based on visitor interests. To achieve this, Instreet integrated SegmentHub, a dynamic data management platform (DMP) that analyzes visitors’ interests in real-time and tailors search results accordingly. By leveraging SegmentHub’s capabilities, Instreet aimed to boost sales and customer satisfaction through personalized shopping experiences. Scenario: Visitor Engagement: A visitor navigates to Instreet’s online store to explore the latest sneaker models and sports products from renowned brands like Nike, Vans, Adidas, and more.
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