Know who matches—and why—before you activate.
Build real-time audiences with evidence. Preview unsaved rules, inspect masked matches, measure each rule's contribution and compare audience overlap before campaigns or destination syncs go live.
Preview before saving
Run the rules still in the editor. See matched versus total profiles, calculation time and masked examples without publishing an audience first.
Understand every rule
Cumulative contribution counts show how the result changes as each condition is applied, making restrictive or ineffective rules easier to find.
Compare overlap
Measure intersection, exclusive membership and Jaccard overlap to understand duplicated reach before audiences compete for budget or attention.
Audience QA built into the workflow
Warnings before activation
Identify zero-match, universal and extremely broad audiences before they reach a campaign or advertising account.
Explain profile membership
Open a profile and see which audience conditions included it—useful for campaign QA, support and privacy workflows.
Rolling date audiences
Use values such as today, one week ago or three months ago so recency audiences remain current without daily edits.
Audience preview
High-intent repeat visitors
12,840
Matching profiles
18.6%
Of all profiles
From question to activation
A repeatable workflow for safer targeting.
Define
Combine attributes, recency and included or excluded audiences.
Preview
Check size, sample profiles, warnings and rule contribution.
Compare
Measure overlap with audiences already in market.
Activate
Use the verified audience on-site, in push or in ad networks.
Stop guessing who your rules include.
Preview and explain the audience before it controls a customer experience or media budget.
See Audience Intelligence