Next-Gen CDP & DMP

Turn fragmented data into a
Single Source of Truth.

Unify anonymous signals and known customer profiles in real-time. SegmentHub's hybrid CDP & DMP engine empowers you to build hyper-targeted audiences and activate them instantly.

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Unified Profile

Powerful Features for Data Teams

We bridge the gap between anonymous traffic (DMP) and known customer data (CDP) to give you absolute control over your audience.

Deterministic Identity Resolution

Merge multiple anonymous profiles into a single known user profile the moment they log in, click an email, or make a purchase across any device.

Advanced Segment Builder

Create complex behavioral segments in seconds without writing SQL. Combine event data, user traits, and computed traits effortlessly.

Real-Time Data Activation

Data is synced to your marketing tools in milliseconds. Trigger abandoned cart emails or personalize website content while the user is still active.

Privacy & Consent Enforcer

Built-in GDPR and CCPA compliance. Automatically block data forwarding to specific tools based on the user's granular consent preferences.

Computed Traits

Automatically calculate metrics like "Lifetime Value", "Days Since Last Purchase", or "Most Frequent Category Viewed" directly within the platform.

Data Replay

Added a new marketing tool? Easily replay historical data to new destinations so your new tools start with a rich, fully populated customer history.

The SegmentHub Pipeline

From chaotic raw events to actionable, unified customer profiles.

1

Collect

Ingest data via SDKs, APIs, and Webhooks from Web, Mobile, and Servers.

2

Unify

Cleanse, validate, and stitch events together into persistent user profiles.

3

Segment

Build dynamic audiences based on real-time behavior and computed traits.

4

Activate

Sync segments instantly to Ad Platforms, CRMs, Email tools, and Data Lakes.

Built for scale and sub-second latency.

SegmentHub's architecture ensures your data is available precisely when you need it—whether you are processing 10 thousand or 10 billion events a month.

  • Server-Side Tracking Support

    Bypass ad-blockers and ITP restrictions by moving data collection to your servers.

  • Schema Validation

    Enforce strict data governance. Reject malformed events before they pollute your data warehouse.

  • SOC2 Type II Certified

    Enterprise-grade security protocols, encryption at rest, and role-based access control (RBAC).

track_event.js
segmentHub.track({
  event: 'Item Added to Cart',
  userId: 'user_12345',
  properties: {
    productId: 'prod_987',
    price: 149.99,
    currency: 'USD'
  }
});

// Hub resolves ID and updates:
// 1. Updates "Cart Abandoners" Segment
// 2. Syncs to Google Ads Retargeting API
// 3. Forwards payload to AWS Redshift

Ready to own your customer data?

Stop relying on fragmented tools. Start building a unified data infrastructure today.

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