Our Story
Founded in Istanbul, Türkiye. SegmentHub was born from a simple yet powerful realization: businesses were drowning in customer data but starving for actionable insights. We recognized that traditional data platforms were either too complex, too slow, or unable to deliver the hyper-personalized experiences modern consumers expect.
To solve this, we built a next-generation platform designed for agility and precision. Today, SegmentHub proudly serves leading retail, publishing, and e-commerce brands, helping them turn passive website visitors into highly engaged, loyal customers.
Our Mission
Our mission is to empower marketers and digital leaders with a privacy-first, real-time data ecosystem. We believe that delivering unparalleled customer experiences across digital touchpoints shouldn’t require an army of engineers. We aim to democratize advanced data management, making personalization seamless, scalable, and highly profitable.
What We Do
SegmentHub provides an all-in-one Customer Data Platform (CDP) and Data Management Platform (DMP) that unifies fragmented customer data into actionable, dynamic profiles. Our core solutions include:
- Real-time Behavioral Tracking: Instantly understanding what users want based on micro-interactions.
- Dynamic Segmentation: Creating incredibly precise audience cohorts without writing a single line of SQL.
- Omnichannel Personalization: Delivering targeted smart banners, personalized search results, and context-driven content in milliseconds.
Our Core Values
Everything we build and every partnership we form is driven by four core principles:
- Innovation at Speed: We believe in delivering technology that operates in real-time. Whether it's rendering a banner in under 100 milliseconds or rolling out new platform features, speed is in our DNA.
- Privacy by Design: In a world of increasing data regulations, we ensure that our tools are built to protect end-user privacy while still delivering high-value marketing intelligence.
- Customer Success: We don't just sell software; we partner with our clients. From major retailers to renowned publishers, your growth is the only metric that matters to us.
- Simplicity: Complex data architectures are a reality, but the user interface shouldn't be. We design our platforms so that marketing teams can execute advanced strategies intuitively.
Join Us on Our Journey
We are always looking to partner with forward-thinking businesses and passionate individuals who want to redefine the future of customer data. Want to see what SegmentHub can do for your brand?