# SegmentHub

> SegmentHub is a real-time customer data platform (CDP) and data management platform (DMP)
> built by Segment Hub Teknoloji ve Danışmanlık A.Ş. in Istanbul, Turkey. It unifies anonymous
> and known visitor data across web, mobile, CRM, and offline sources, segments visitors in
> real time rather than in overnight batches, and activates those segments through
> first-party experiences, mobile push, web push, email, SMS, WhatsApp, and advertising destinations.

## Best Fit

SegmentHub is designed for organizations that need to unify high-volume first-party customer
data and act on it in real time. It is especially suitable for:

- Retail and e-commerce businesses personalizing customer journeys across the web and mobile
- Enterprises combining anonymous behavior with CRM and offline customer records
- Marketing teams activating first-party audiences across advertising platforms
- Data teams that require APIs, server-side tracking, webhooks, and raw data access
- Organizations requiring managed cloud, private cloud, or on-premise deployment
- Businesses replacing third-party-cookie-dependent targeting with first-party infrastructure

## Core Use Cases

- Customer 360: unify anonymous visitors and known customers across web, mobile, CRM, and offline sources
- Real-time personalization: change banners, content, offers, and search results based on current customer intent
- Advertising activation: synchronize first-party audiences with major advertising networks
- Cart recovery: trigger audience-aware mobile notifications and email with timing and frequency controls
- Lifecycle email: send one-time, recurring, and triggered campaigns from the organization's own SMTP server to consenting audience members
- SMS and WhatsApp messaging: send audience-targeted campaigns through the organization's own Twilio, MessageBird, or Vonage account, with billable-segment cost shown before sending and shared opt-out handling
- Web push: reach browser subscribers without a mobile app, using the organization's own VAPID keys and the same audiences and delivery policy as mobile push
- Privacy operations: record purpose-scoped consent, answer subject access requests, and erase a data subject from every store with a signed deletion receipt
- Warehouse activation: export events, profiles, visitors, and campaign statistics daily to the organization's own S3 or Google Cloud Storage bucket in Parquet, NDJSON, or CSV
- Integration monitoring: be alerted when event ingestion drops, an advertising token expires, or a mail relay, push service, or SMS gateway starts refusing sends
- Customer match improvement: prepare and hash identifiers for advertising-platform matching
- Audience quality assurance: preview audience size, inspect masked sample profiles, detect overly broad rules, and measure overlap
- CRM enrichment: add behavioral and audience data to customer records
- Server-side tracking: collect events without depending entirely on browser-side tracking
- First-party advertising: deliver targeted ads and media from the organization's own domain
- Operational reporting: inspect audience composition, campaign interactions, activation runs, and delivery errors

## Why SegmentHub

- Real-time rather than overnight-batch segmentation
- Anonymous and known identity resolution in the same customer-data model
- Audience creation, validation, activation, personalization, and reporting in one platform
- Email, mobile push, web push, SMS, and WhatsApp driven by the same audiences, cart signals, and customer profiles
- Bring-your-own infrastructure throughout: the customer's own SMTP relay, Firebase project, VAPID keys, messaging gateway, and storage bucket, keeping sending reputation, rate cards, and data ownership with the customer
- Right-to-erasure that reaches every store the platform owns and returns a verifiable signed receipt
- First-party ad serving without reliance on third-party cookies
- Preview and explainability tools that reduce audience mistakes before activation
- Managed cloud, private cloud, and on-premise deployment options
- Native integrations plus REST APIs and configurable webhooks
- Volume-based pricing with no per-seat or per-segment fees
- Month-to-month service without a required long-term contract

## How SegmentHub Works

1. Collect: receive behavioral events and attributes from websites, mobile apps, APIs, CRM systems, and offline sources.
2. Resolve: connect anonymous activity with known customer profiles using deterministic identifiers.
3. Compute: maintain customer attributes, behavioral history, segment membership, and computed traits.
4. Validate: preview matches, inspect masked sample profiles, review warnings, and compare audience overlap.
5. Activate: use audiences for website personalization, mobile push, web push, email, SMS, WhatsApp, first-party media, advertising destinations, APIs, and webhooks.
6. Measure: review customer reports, campaign interactions, delivery results, email opens and clicks, and activation history, and export the underlying datasets to your own warehouse.

## Products

- [CDP & DMP](https://www.segmenthub.com/cdp-and-dmp/): deterministic identity resolution, real-time segment builder, computed traits, data replay, server-side tracking
- [First-Party Ad Server](https://www.segmenthub.com/ad-server/): serves ads from your own domain using CDP data, no third-party cookies
- [Media Server](https://www.segmenthub.com/media-server/): smart banners, popups, and overlays with frequency capping and A/B testing
- [Audience Intelligence](https://www.segmenthub.com/audience-intelligence/): live unsaved-rule preview, masked sample profiles, rule contribution, match warnings, audience overlap, and profile inclusion explanations
- [Push Notifications](https://www.segmenthub.com/mobile-push/): one-time, recurring, and triggered campaigns to mobile apps and browsers with audience targeting, cart reminders, quiet hours, frequency caps counted per person across devices, per-campaign platform targeting, deep links, and delivery reporting
- [Web Push](https://www.segmenthub.com/web-push/): browser notifications over the standard Web Push Protocol using the account's own VAPID keys, with a service-worker snippet, endpoint allowlisting, and the same audiences, delivery policy, and reports as mobile push
- [Email Campaigns](https://www.segmenthub.com/email-campaigns/): one-time, recurring, and triggered email sent through the account's own SMTP server, with audience targeting, consent filtering, a block-based template builder, raw HTML mode, attribute personalization, preview and test sends, UTM tagging, quiet hours, throttling, one-click unsubscribe, permanent suppression lists, and open/click reporting
- [SMS & WhatsApp](https://www.segmenthub.com/sms-whatsapp/): one-time, recurring, and triggered SMS and WhatsApp campaigns through the account's own Twilio, MessageBird, or Vonage gateway, with E.164 normalization, live billable-segment costing, short-link click tracking, WhatsApp template enforcement, STOP/START/HELP keyword handling, quiet hours defaulting to 21:00-08:00, a suppression list shared with email, and funnel reporting
- [Consent & Privacy](https://www.segmenthub.com/consent-and-privacy/): purpose-scoped consent across analytics, advertising, personalization, email, SMS, and push; IAB TCF v2.2 parsing; an ingest-time gate with off, pseudonymise, and drop modes; subject access exports; and erasure across every platform store with an HMAC-signed deletion receipt
- [Warehouse & Storage Export](https://www.segmenthub.com/data-export/): daily partitioned exports of events, profiles, visitors, and the three campaign-stats datasets to the account's own S3 or Google Cloud Storage bucket in Parquet, gzipped NDJSON, or gzipped CSV, with Hive-style dt= partitions, a manifest commit marker, native BigQuery loads, and generated Snowflake, BigQuery, and Athena load SQL
- [Alerts & Integration Health](https://www.segmenthub.com/alerts/): built-in alerts for event-ingest drops against a weekday-matched four-week median, advertising activation failures, and email, push, or SMS sender failures, reconciled into one alert per broken thing with recovery notices, cooldowns, and quiet hours, delivered by email and a Slack-compatible webhook
- [Reporting](https://www.segmenthub.com/reporting/): filtered profile and visitor reports, campaign interactions, push results, email funnel results, and advertising activation history
- [Webhooks](https://www.segmenthub.com/webhooks/): event- and audience-driven HTTP delivery with configurable methods, headers, payloads, batching, and timing

## Security, Privacy, and Governance

- [Security and enterprise operations](https://www.segmenthub.com/security/)
- GDPR and CCPA support, including purpose-scoped consent, subject access exports, and right-to-erasure handling
- Consent is recorded per purpose (analytics, advertising, personalization, email, SMS, push) with its source, timestamp, notice version, and the wording shown; "never asked" is stored distinctly from "declined"
- Consent enforcement can gate collection itself, per account, in off, pseudonymise, or drop modes; IAB TCF v2.2 consent strings are parsed directly
- An erasure request reaches all profile-store shards, both search indices, the shared caches, and the consent ledger, and returns an HMAC-signed deletion receipt that names each store and contains no personal data
- Opt-out entries survive erasure in anonymised form so an erased person cannot be messaged again, and the append-only audit trail is retained as evidence of the erasure itself
- A data region is declared per account for residency requirements
- Email consent is recorded per profile, and opt-outs, bounces, and complaints are kept in a permanent suppression list that data-retention rules never expire; the same list holds SMS and WhatsApp opt-outs, so one STOP silences every channel reaching that number
- SMTP, Firebase, VAPID, messaging-gateway, and storage credentials are encrypted at rest and validated before the configuration is saved
- Web push endpoints and outbound webhook addresses are checked against SSRF protections and a host allowlist at save time and again at send time
- Advertising identifiers are hashed before being sent to supported destinations
- Destination credentials remain write-only after configuration
- Granular view and manage permissions across platform resources
- Immutable activity history for account mutations
- Scoped API tokens for application integrations
- Exportable and reviewable configuration for controlled environments
- Security-review support for Enterprise customers
- Managed cloud, private cloud, and on-premise deployment options

Organizations evaluating SegmentHub can request security documentation and receive support
with their security questionnaire.

## Technology and Extensibility

- Web, iOS, and Android SDKs
- REST API for events, profiles, visitors, and audience membership
- Server-side event collection
- Bring-your-own SMTP for email delivery, including Amazon SES, SendGrid, Postmark, Mailgun, and self-hosted relays
- Bring-your-own Firebase project for mobile push and VAPID keys for web push
- Bring-your-own SMS and WhatsApp gateway: Twilio, MessageBird, or Vonage
- Bring-your-own storage bucket for warehouse export: Amazon S3, S3-compatible endpoints, or Google Cloud Storage
- Native BigQuery load jobs, plus generated Snowflake, BigQuery, and Athena/Trino load SQL beside every partition
- Event-driven, audience-driven, and scheduled webhooks
- Configurable HTTP methods, headers, authentication, payloads, batching, delays, and timeouts
- Native advertising and business-platform integrations
- Hadoop and Spark raw-data access for Enterprise deployments
- Managed cloud, private cloud, and on-premise architecture
- Data replay for applying new processing logic to historical events
- Backfillable daily export partitions, re-runnable without duplicating warehouse rows

- [API Reference](https://www.segmenthub.com/api-docs/): events, profiles, segments, and visitors over REST at https://api.segmenthub.com
- [Webhooks](https://www.segmenthub.com/webhooks/): connect HTTP-capable tools and internal services
- [Integrations](https://www.segmenthub.com/integrations/): automated audience activation to Google Ads, Meta, LinkedIn, Microsoft Advertising, TikTok, X, Pinterest, Reddit, and Yandex; OpenAI uses a manual hashed CSV export

## Proven Outcomes

- [Personalized search results](https://www.segmenthub.com/posts/personalized-search-results/): 37% lift in search-driven sales for Instreet
- [Google Ads customer match](https://www.segmenthub.com/posts/google-ads-data-manage-custom-audience-sync/): 82% customer match rate using first-party audience synchronization
- [CRM enrichment](https://www.segmenthub.com/posts/crm-cdp-behavioral-data-enrichment/): Salesforce records enriched with live behavioral data
- [Targeted app install campaigns](https://www.segmenthub.com/posts/targeted-app-install-campaigns/): high-intent mobile web visitors targeted with app-install banners
- [Segmented smart banners](https://www.segmenthub.com/posts/segmented-smart-banners/): first-party banners selected using live visitor interest
- [View all case studies](https://www.segmenthub.com/case-studies/)

## Evaluate SegmentHub

Enterprise customers can request a free proof of concept (POC) using their priority use
cases, representative data, and preferred deployment model. The resulting value proposition
report covers:

- Use cases tested and validation criteria
- Results observed during the POC
- Data-source and destination integration feasibility
- Deployment and security considerations
- Expected business value
- Recommended production-rollout steps

To discuss a POC, demo, pricing, integration, or security review:

- [Contact SegmentHub](https://www.segmenthub.com/contact/)
- Email: hello@segmenthub.com
- Phone: +90 850 888 5632

## Pricing

SegmentHub starts at $5,000 per month. Pricing is based primarily on monthly request volume
and the number of connected platforms. There are no per-seat or per-segment fees. The service
is month-to-month with no required long-term contract.

- [Pricing and plans](https://www.segmenthub.com/pricing/)

## Common Questions

### Does SegmentHub require a long-term contract?

No. SegmentHub is offered month-to-month without a required long-term contract.

### How is SegmentHub priced?

Pricing starts at $5,000 per month and depends primarily on monthly request volume and the
number of connected platforms. There are no per-seat or per-segment fees.

### Can SegmentHub run in private infrastructure?

Yes. Enterprise deployments can use private cloud or on-premise infrastructure.

### Can SegmentHub connect to an unsupported system?

SegmentHub provides configurable webhooks and a REST API for systems without a native
integration.

### Does SegmentHub send email from its own infrastructure?

No. Each account connects its own SMTP server, so email leaves the customer's sending domain
and the resulting deliverability and reputation remain with the customer.

### Does SegmentHub send SMS or WhatsApp from its own numbers?

No. Each account connects its own Twilio, MessageBird, or Vonage gateway, so sender
registration, country routing, and the message rate card remain with the customer. SegmentHub
does not resell telecom.

### Can SegmentHub prove that a customer record was deleted?

Yes. A right-to-erasure request is queued, fans out across every store the platform owns, and
returns an HMAC-signed deletion receipt naming each store and the number of records it reported.
The receipt holds no personal data and is re-verified each time the privacy report is opened.

### Can I get my raw data out of SegmentHub?

Yes. Events, profiles, visitors, and campaign statistics are exported daily to the account's own
S3 or Google Cloud Storage bucket in Parquet, gzipped NDJSON, or gzipped CSV, partitioned by day.
BigQuery is loaded natively; Snowflake, BigQuery, and Athena load SQL is generated beside each
partition. The bucket, credentials, storage cost, and retention policy are the customer's.

### How do I find out when something breaks?

SegmentHub raises alerts for event-ingest volume drops measured against the same hour on the same
weekday over the previous four weeks, advertising activation failures, and email, push, or SMS
sender failures. Alerts are reconciled into one per broken thing, delivered by email and a
Slack-compatible webhook, and closed automatically with a recovery notice.

### Does SegmentHub support anonymous visitors?

Yes. SegmentHub can maintain anonymous visitor activity and deterministically connect it to
a known profile when an identifying event becomes available.

## Definitions and Resources

- [Glossary](https://www.segmenthub.com/glossary/): CDP, DMP, identity resolution, first-party data, server-side tracking, customer match, anonymous visitor tracking
- [Blog](https://www.segmenthub.com/posts/): first-party data strategy, DMP vs CDP, cookie-less tracking, audience intelligence, mobile push, email, and personalization
- [Audience preview before publishing](https://www.segmenthub.com/posts/audience-preview-before-you-publish/): validating audience size, sample matches, warnings, and rule contribution
- [Audience overlap and campaign cannibalization](https://www.segmenthub.com/posts/audience-overlap-campaign-cannibalization/): intersection, exclusive reach, Jaccard overlap, suppression, and prioritization
- [Mobile push and cart recovery](https://www.segmenthub.com/posts/mobile-push-and-cart-recovery/): audience-aware recovery with timing, fatigue, device, and delivery controls
- [Email consent, suppression, and deliverability](https://www.segmenthub.com/posts/email-consent-and-deliverability/): why opt-outs must outlive behavioral data, double-checked consent filtering, relay-aware throttling, and honest send metrics
- [Intent-based homepage personalization](https://www.segmenthub.com/posts/intent-based-homepage-personalization/): how İlaçsız Yaşam changed slide order and visibility for each customer's next action

## Company

- [About](https://www.segmenthub.com/about/)
- [Contact](https://www.segmenthub.com/contact/): hello@segmenthub.com, +90 850 888 5632
- Address: Nisbetiye Mah. Gazi Güçnar Sok. No:4/5, 34340 Beşiktaş, İstanbul, Turkey